The future of Ultra has never looked brighter. After seven years of relentless focus on research, development, and laying the foundation of a groundbreaking ecosystem, we’re entering an exciting new phase. This moment marks a transformation as we shift to a business-focused era where the foundation we’ve built will evolve into a thriving global ecosystem.
This dream, however, would never have been possible without the audacity and vision of Nicolas Gilot and David Hanson. Gamers themselves, they built Ultra with an amazing team from the ground up with a crazy dream to challenge the monopoly of big game distributors. What started as a seemingly impossible mission to change the status quo has turned into this awesome ecosystem that empowers gamers, developers, and creators. Their relentless determination and strong belief in Ultra’s potential have brought us to this pivotal moment.
“Seven years ago, when NFTs were still an obscure concept, we embarked on a mission to tokenize digital assets to provide greater freedom and opportunities to both game developers and gamers. Today, Ultra’s core technology has immense potential and is ready for action. The time has come for us to hand over the reins of Ultra to new and experienced growth leadership, whose sole objective is to make Ultra one of the most successful web3 gaming companies in the space.”, David Hanson
Now, as we prepare for a new era, we’re thrilled to announce a transformative addition to our leadership team, someone whose vision and drive will propel Ultra to new heights.
Introducing Gus van Rijckevorsel, Ultra’s New CEO
We’re excited to welcome Augustin “Gus” van Rijckevorsel as Ultra’s new CEO. A seasoned entrepreneur with a proven track record, Gus has built, led, and exited multiple successful ventures, earning him a reputation as an action-packed leader and strategic powerhouse. His passion for innovation and bold ideas aligns perfectly with Ultra’s mission to redefine gaming through the possibilities of Web3.
Gus brings more than just expertise, he brings a pragmatic and transformative vision , he’s already redefining Ultra’s approach, from processes, to teams, priorities, and mindset. Under his leadership, we will focus on scaling our platform, forging powerful new partnerships, and unlocking even more value for gamers, developers, and creators. As we step into this exciting new era, his energy and insights will drive Ultra to unparalleled heights.
Nicolas and David remain fully engaged in Ultra’s day-to-day operations, bringing their expertise and passion to the company. Their emotional and financial investment in Ultra hasn’t changed, and their trust in Gus to take Ultra to the next level reflects their confidence in the incredible journey ahead.
About Gus van Rijckevorsel
A serial entrepreneur at heart, Gus co-founded Circle Strategy, a consulting firm that disrupted traditional models by championing agile, out-of-the-box solutions. Through his leadership, Circle Strategy achieved extraordinary growth, merging with Square Management to scale operations and expand its reach across Europe. Through the firm, Gus worked with major multinational companies like Danone and others, providing strategy consulting and advisory services. His proven track record of restructuring and guiding large organizations, combined with his ability to streamline operations and drive innovation, has made him a sought-after leader in both the startup and corporate worlds.
In addition, Gus produced BSmart, a TV show in France focused on entrepreneurship, economy, and finance, where he collaborated with high-profile and high-visibility individuals. Communication is at the core of his mission, a powerful advantage for Ultra as we begin to play on a bigger stage.
Known for his bold thinking and results-driven approach, Gus has an impressive track record of successful exits, earning him recognition as a transformative leader in the business world. His ability to align innovation with impact makes him the perfect fit to guide Ultra to the next chapter.
“With Gus’s expertise in scaling operations and forging key partnerships, we’re confident that Ultra will reach new heights, delivering even more value to our community. His pragmatic approach, combined with his ability to drive innovation and results, is exactly what Ultra needs as we enter this exciting new phase of expansion and market penetration in the gaming industry.”, Nicolas Gilot
At Ultra, we are embracing our new vision: “by gamers, for gamers”. This is more than just a statement, it’s our guiding principle as we reposition Ultra to focus on delivering meaningful, player-first experiences.
A Journey Powered by Our Community
This journey would not have been possible without the incredible support of our community. Your passion, belief, and non-stop support through all the ups and downs has been the driving force behind our success, and we’re counting on you to help us shape the future.
Together, we’re building something extraordinary. Let’s keep making history, this is just the beginning!