We’re excited to announce that Ultra has successfully secured $12 million in funding, led by Luxembourg-based multi-family office NOIA Capital through its NOIA Digital Assets fund.
This raise comes at a pivotal time, not just for Ultra, but for the entire gaming industry. With new leadership, a clear vision, and growing momentum, we’re setting the stage for a new era of player-first, creator-powered, platform-driven innovation.
🔥 Backed by Vision, Built for Disruption
Despite the challenging fundraising climate in Europe, Ultra attracted strong interest across the gaming, blockchain, and tech sectors. This latest investment follows the appointment of Gus van Rijckevorsel as our new CEO, a serial entrepreneur and transformational leader who’s already begun reshaping the direction of the company.
“The gaming industry has been sitting on the sidelines for decades, too stubborn to change, too afraid to take a risk and think outside the box, and unable to reimagine what the future of gaming could look like,” said Gus van Rijckevorsel, CEO of Ultra. “Right now, no one in the gaming industry is happy so why isn’t anyone doing anything about it? We’re here to change that and build a powerhouse that developers, publishers, and players can’t ignore. Today’s fundraise is only just the beginning and this year, we have ambitious plans to break the mold of the traditional game development and distribution cycle and push the boundaries of player experience and ownership. Just as Netflix redefined media consumption, Ultra will transform the gaming industry.”
🎯 Leading Europe’s Tech Revival
The global gaming market continues to grow rapidly, but Europe still trails behind when it comes to emerging technologies, especially digital assets. Ultra is positioned at the intersection of both, with the tools, platform, and community to drive a true European tech renaissance.
“Ultra is bringing the kind of bold, disruptive thinking that the gaming industry desperately needs,” said Muhammed Yesilhark, CIO at NOIA Capital.
“Gus and his team have a clear vision for the future, backed by a strong tech foundation and a strategic roadmap that puts Ultra in a position to challenge legacy players. At NOIA Capital, we invest in companies that have the leadership and vision to redefine industries, and Ultra is exactly that.”
🧩 What’s Next for Ultra?
In line with Ultra’s 2025 roadmap, the newly raised capital will be used to:
- Recruit top-tier talent
- Expand and upgrade the Ultra platform
- Prepare for strategic acquisitions that strengthen our core
- Lay the foundation for a larger raise planned later this year
This funding milestone also follows the appointment of Maxime van Steenberghe as Ultra’s Chief Operating Officer. A former partner at Circle Strategies, Maxime brings deep consulting and entrepreneurial experience that will be key in executing Ultra’s vision and building the go-to gaming platform in Europe and beyond.
🎮 The Future Starts Now
This raise isn’t just about capital, it’s about momentum. It’s about turning a bold vision into a powerful reality. Under new leadership, with strong backing and a clear roadmap, Ultra is ready to reshape what gaming can be for players, developers, and publishers alike.
Stay tuned. The next chapter is already underway.